Back to Press Room

Coaster CAll™

Jason Barge
Marketing Manager


Captain D's Improves Order Delivery With LRS Coaster Call Guest Pagers

Addison, TX, May 2008 –- Long Range Systems, Inc. (LRS), market leader of restaurant onsite wireless paging solutions, has acquired Captain D’s restaurant account. Popular for its quick service seafood, the national Quick Service Restaurant (QSR) chain has discovered the solution to improving order delivery with LRS Coaster Call guest paging systems.

In 2007, Captain D’s won the NRN MenuMasters Award for “Best Menu Revamp” with its new Seafood Kitchen concept. As the company rolled out its new concept, they decided to put to trial the guest pager order delivery method, and chose the Coaster Call guest pager by LRS, Inc. – inventors of the popular drink coaster shaped pager. “They wanted to eliminate the noisy number and name calling method that was being used to let guests know that their orders were ready,” says Brad Kuykendall, LRS Corporate Sales Manager.

Captain D’s was initially interested in LRS’ Allegiant - Electronic Comment Card, which they wanted to use to test menu items for their R&D. However, they realized there was a greater need for the Coaster Call guest paging system. According to John Nevels, Director of Training for Captain D’s Restaurants, “Captain D's saw pagers as a real and effective way to notify our guests of their order being ready, and setting our restaurants apart from the traditional methods of order delivery.”

“After experiencing success in using the system at its Seafood Kitchen locations, more systems were bought for the chain’s existing Captain D’s locations,” comments Kuykendall. The Coaster Call paging system is currently being used at over 300 of Captain D’s nationwide corporate and franchised locations.

LRS invented the popular Coaster Call guest pager in 1995, and since then, restaurants around the world have been using it to improve guest flow, eliminate noisy overhead PA Systems, turn tables faster, and increase customer satisfaction. In quick service concepts, the system eliminates the confusion in order delivery, and improves food delivery time so that food is delivered while it’s still ‘hot and fresh’.

“The noise reduction in our restaurants has been very positive with our crew members not having to call a number over a speaker, creating a much more relaxed atmosphere,” says Nevels, “Our guests are able to choose a seat and beverage while not having to be concerned about not hearing a number called out.”

For further information about LRS’ Coaster Call paging system or the company’s other products and service offerings, visit the company’s NRA 2008 exhibit at booths #5437 – North Hall and #3237 – South Hall, website at or call 800-437-4996.

About LRS
Long Range Systems (LRS) has been the leading supplier of onsite wireless paging systems since 1993. Based in Addison, Texas, LRS serves a global market with offices around the world. The company first introduced the popular coaster guest pager in 1995, and since then has been an innovation forerunner with 19 patents. LRS demonstrates its leadership by providing superior onsite paging solutions to clients across multiple industries, including Fortune 500 companies.  The company maintains total control of engineering and manufacturing processes to ensure product quality and performance. LRS offers value driven products that provide solutions to its customers in streamlining operations, improving service levels, and increasing sales.

# # #

Hi rez photos

[click pic for Hi-Rez image]