Back to Press Room

New Distributor for LRS


Christian A. Römmert
Managing Director
LRS Europe GmbH
+49 531 23547 25


Quad, GmbH Becomes New Distributor of LRS, Inc. Products

September 2008, Braunschweig, Deutschland - Quad GmbH, one of the leading POS distributors in Germany, has agreed to be an official distributor of onsite paging products by Long Range Systems (LRS), Inc. of Dallas, Texas.

Since half of all POS systems sold in Germany go into the hospitality market, it is essential to continue to find new innovative products to satisfy this demanding clientele. The products manufactured by LRS fit the bill perfectly; and Quad became the official distributor of LRS products in early September of 2008. An important consideration in choosing LRS was its status as a market leader in the United States, and the long track record of its "hospitality hardened" products.

Quad was looking for a supplier that could provide complementary products to its IBM touch terminals. The success of these touch terminals in transforming the conservative German hospitality market towards accepting more modern, touch-based solutions, has paved the way for LRS to contribute its own unique on-site paging technologies to the market. As Quad’s longtime strategic policy is to provide its customers with leading brand name products, LRS now joins IBM, Epson, Metrologic, Cash Bases, Motorola, Star, Zebra, Datalogic, and many others in its portfolio.

LRS’ products have the advantage of being easily integrated into existing hospitality solutions, as well as, providing some interesting cross-selling options into other industries where pagers can be implemented. Discovering unforeseen uses for LRS products is something, which company president Andreas Wey, is looking forward to. "It never ceases to amaze me what applications customers will find for a new product. Afterwards, it always seems logical, but someone had to come up with an idea and implement the solution. I look forward to seeing many new industry applications emerge for LRS products."

About Quad
Quad has been in business since 1991, selling POS hardware to resellers in Germany and most other European countries. Its customers are mainly software houses and VARs, about half of whom are in the hospitality business (the others serve the retail and industrial market).

About LRS
Long Range Systems (LRS) has been the leading supplier of onsite wireless paging systems since 1993. Based in Addison, Texas, LRS serves a global market with offices around the world. The company first introduced the popular coaster guest pager in 1995, and since then has been an innovation forerunner with 19 patents. LRS demonstrates its leadership by providing superior onsite paging solutions to clients across multiple industries, including Fortune 500 companies.  The company maintains total control of engineering and manufacturing processes to ensure product quality and performance. LRS offers value-driven products that provide solutions that streamline operations, increase service levels, and increase sales.



The touch terminals have been a great success due to their advanced infrared touch technology, robust yet sleek design, and aggressive pricing. They are leading the way in transforming the conservative German hospitality market towards accepting more modern, touch-based solutions.